How verification works
four steps. most leads do not survive them.
Our first run collected 1,200 businesses. 27 made the premium tier. Here is the pipeline that did the cutting.
- Collected from Maps. We pull active local businesses in one metro and one niche at a time. Active means recent reviews, listed hours and signs of trade, not just a pin that exists.
- Machine-scored. A scoring pass ranks every business on review count, review recency and listing completeness. Low scorers are cut before a human ever looks. Scored-tier batches stop here, which is why they cost less.
- Verified by hand. A person checks each surviving business for a hidden website (one that exists but is not on the listing), a social storefront doing the job of a site, franchise ownership, and signs the business is dead. Any of those, and the lead is cut. Social-only means the business runs on a social page and has no site; verified means no web presence we could find at all.
- Retired on sale. When a batch sells, every lead in it is hashed into a retired registry in our pipeline. Future collection runs check the registry and drop any match. A sold lead can never re-enter the shop.
What a lead is, and is not
A lead is public business data: the business name, category, location, public contact points, and our verification notes. It is information any patient person could compile from public sources. We did the patience for you.
A lead is not consent. No business on our lists has asked to be contacted, and buying a batch does not create permission to email, call or message anyone. How you reach out, and whether that outreach complies with CAN-SPAM, the Spam Act 2003, CASL or whatever governs your market, is your responsibility. The terms say the same thing next to the Buy button.
What we do promise: the business was trading when we checked, it had no working website we could find, and nobody else will ever buy the same lead from us.